WHITE UNICORN – Eco-Friendly Laundry Gel for White Laundry

This concentrated laundry gel combines radiant whiteness, effective stain removal, and fiber protection with maximum skin gentleness and environmental responsibility. The formula enables washing at extremely low temperatures from 20 °C, saving energy while preserving the strength and elasticity of textiles.

The driving force behind the detergent is a triple-enzyme complex of protease, amylase, and lipase, which penetrates deep into fibers, breaks down protein, starch, and grease stains, and ensures thorough cleaning—even for delicate materials.

Protease penetrates deep into fibers and effectively removes protein-based stains such as blood, eggs, milk, or sweat. Amylase specifically targets starch residues from sauces, potatoes, pasta, or pudding, leaving laundry fresh and clean. Lipase tackles grease and oil stains—from butter and cooking oils to sweat and cosmetic residues—without damaging fabrics. This balanced triple-enzyme system ensures that even at extremely low temperatures, washing remains effective and dirt does not redeposit into fibers, so laundry shines with cleanliness and freshness.

Sodium percarbonate activated by tetraacetylethylenediamine (TAED) delivers brilliant whiteness without chlorine. Upon activation, peracetate is formed, safely removing greying while maintaining fabric strength. The combination of percarbonate and TAED ensures effective bleaching even at low temperatures, saving energy and extending fiber lifespan.

Plant-based carboxymethyl cellulose (CMC) binds dirt in the wash water and prevents redeposition, protecting white laundry from greying and yellowing while maintaining its fresh appearance. Sodium citrate effectively neutralizes unpleasant odors, enhances bleaching efficiency, and ensures laundry remains soft, hygienically clean, and fresh.

The gel is suitable for white and colorfast cotton and linen, delicate fabrics, children’s clothing, and functional textiles. It can be used in washing machines with automatic dosing systems as well as for hand washing. The concentrated formula allows small doses per wash, rinses out easily, and leaves minimal residue—supporting hygiene and comfort to the touch.

The formula is 100% vegan and biodegradable, free from chlorine, phosphates, synthetic colorants, palm oil, and microplastics. It is combined with a natural fragrance blend of essential oils and plant-based aromas that provides a gentle, subtle scent. Thanks to zero-waste and returnable packaging, washing becomes a conscious and sustainable choice that preserves fiber strength, elasticity, and brightness.

The result is perfectly clean, brilliantly white, and hygienically safe laundry—while remaining gentle on skin and respectful of the environment.

Product Superpowers:
• brilliantly white laundry even after more than 30 washes without greying
• removes stubborn stains at low temperatures of 20–30 °C
• anti-redeposition polymers (CMC) bind dirt and prevent it from settling back
• neutralizes odors, hygienically cleans, and maintains freshness
• protects fibers and fabrics without harsh bleaching
• gentle, plant-based, and biodegradable formula
• quick rinsing with minimal residue, reducing chemical waste

This laundry gel delivers perfect cleanliness and radiant whiteness for white laundry that stays fresh, fiber-friendly, and environmentally responsible.

Application
Intended for machine and hand washing at temperatures of 30, 40, 60, and 90 °C. Proper dosing saves money and protects nature, so it is recommended to consider the level of soiling and water hardness.

For a 4–5 kg load in medium-hard water:
• lightly soiled: 1/2 cap
• moderately soiled: 1/2 – 1 cap
• heavily soiled: 1 cap

For tough stains, apply directly to the affected area and leave for 5–10 minutes before washing.

Ingredients: 5–<15% anionic surfactants (plant-based origin, sugar and coconut derivatives, biodegradable), 5–<10% non-ionic and amphoteric surfactants (plant-based origin, biodegradable), sodium percarbonate, tetraacetylethylenediamine (TAED), enzymes: protease, amylase, lipase, plant-based carboxymethyl cellulose (CMC), sodium citrate, preservative system (sodium levulinate, sodium anisate, glycerin, aqua), fragrance: blend of essential oils and natural aromas.